Multivariate Analysis of Determinant Factors of the Decision to Provide Exclusive Breastfeeding in the Working Area of the Genuk Public Health Center in Semarang City
DOI:
https://doi.org/10.55927/ijsmr.v4i7.122Keywords:
Business Event, Trade Expo, Indonesia, Digital Trade Promotion, GovermentAbstract
This study examines Trade Expo Indonesia (TEI) 2025 — the 40th edition of Indonesia's largest B2B trade exhibition organized by the Ministry of Trade of the Republic of Indonesia — as a case study in technology-enabled export promotion. Employing a qualitative case study approach grounded in participant observation, this research draws on direct field experience in buyer handling, international buyer registration, and visa clearance facilitation during TEI 2025. The findings reveal that TEI 2025 generated a total transaction value of USD 22.8 billion, attracting 8,045 international buyers from 130 countries — significantly exceeding the 5,000-buyer target. Two digital mechanisms were identified as critical enablers: (1) Zoom-based virtual outreach to Indonesian embassies and consulates (KBRI/KJRI) across 31 countries, which served as a pre-event buyer acquisition channel; and (2) the national digital immigration platform (evisa.imigrasi.go.id), which facilitated structured visa processing for buyers from diverse regulatory categories, including calling visa/clearance house countries.
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