Beyond The Screen: Exploring Parasocial Relationships and Their Role in Combatting (Or Causing) Social Isolation
DOI:
https://doi.org/10.55927/ijsmr.v4i10.166Keywords:
Parasocial relationships, Social Media Influencers, Social IsolationAbstract
This study examined the relationship between social media influencer engagement, parasocial relationships, and perceived social isolation among 30 respondents. Using a quantitative survey, it assessed viewing habits, perceived relatability, parasocial attachment, emotional support, and social displacement. Descriptive analysis showed moderate perceived relatability (mean = 3.29), parasocial relationship intensity (3.33), and social compensation (3.26). Respondents generally reported limited disruption to their offline routines (2.64), while ratings of real-world social well-being varied (3.07). The findings suggest that influencer content may provide comfort without necessarily replacing face-to-face relationships. Because the study used a small, cross-sectional sample, the results cannot establish causation or be generalized broadly.
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