The Effect of Product, Promotion, and Service Quality on Customers' Saving Decisions at PT Bank Sinarmas Samarinda Branch Office
DOI:
https://doi.org/10.55927/ijsmr.v4i7.92Keywords:
Product, Promotion, Service Quality, and Saving DecisionAbstract
This study aims to examine the effects of product, promotion, and service quality on customers’ saving decisions at PT Bank Sinarmas KC Samarinda. A quantitative approach was employed using survey data collected from 100 customers selected through purposive sampling. Data was analyzed using multiple linear regression with IBM SPSS Statistics. The results indicate that product quality and service have positive and significant effects on saving decisions, while promotion has no significant effect. Simultaneously, product, promotion, and service quality significantly influence saving decisions. Service quality was identified as the most influential factor affecting customers’ saving decisions.
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