The Influence of School Image and School Facilities on Parents’ Decisions to Enroll Their Children at MIS Al-Ikhwah in Pontianak City
DOI:
https://doi.org/10.55927/ijsmr.v4i8.130Keywords:
School Image, School Facilities, Parents’ Decision.Abstract
This study aims to analyze the influence of school image and school facilities on parents’ decisions to enroll their children at MIS Al-Ikhwah in Pontianak City. The study uses an associative quantitative method with a sample size of 101 respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The correlation coefficient (R) of 0.553 indicates a moderate relationship, while the coefficient of determination (R²) of 0.306 indicates that 30.6% of the variation in parents’ decisions is explained by school image and school facilities. The results of the F-test show that school image and school facilities simultaneously have a significant effect on parents’ decisions. Partially, school image and school facilities have a positive and significant effect on parents’ decisions. The results of the study indicate that school image and school facilities, both partially and simultaneously, have a positive and significant effect on parents’ decisions to enroll their children at MIS Al-Ikhwah in Pontianak City.
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