Politeness of an Insurance Adjuster: Brad Bird’s The Incredibles Insurance Scene
DOI:
https://doi.org/10.55927/ijsmr.v4i6.60Keywords:
Politeness Theory, Face-Threatening Act (FTA), Insurance Adjuster, The Incredibles, SociolinguisticsAbstract
The research was designed to systematically categorize Bob Parr's utterances, comparing them to the sociological variables (Power, Distance, Rank of Imposition) that determine the level of face-threatening acts (FTAs) he performs. Using a qualitative descriptive method based on a line-by-line transcription, the analysis categorized his conversational moves based on established politeness strategies (Bald-on-Record, Negative Politeness, Positive Politeness, Off-Record). The results clearly show that Bob Parr's performance is a balancing act between institutional demands and interpersonal harmony. The analysis confirmed a mixed strategy where Bob Parr uses Negative Politeness (apologies, policy references) and Off-Record communication (the pen/paper hint) to soften claim refusals to a client (Mrs. Hogenson). In contrast, his interaction with his boss (Mr. Huph) is characterized by the boss’s Bald-on-Record and Bob's policy-based defense, highlighting how the power differential dictates the discourse. This research concludes that the choice of politeness strategy is functionally driven, reflecting the conflict between the adjuster's "personal face" (empathy) and "institutional face" (conformity).
References
Brown, P., & Levinson, S. C. (1987). Politeness: Some universals in language usage (Reissued ed.). Cambridge University Press.
Bird, B. (Director). (2004). The Incredibles [Film]. Pixar Animation Studios; Walt Disney Pictures.
Goffman, E. (1967). Interaction ritual: Essays on face-to-face behavior. Anchor Books.
Yule, G. (1996). Pragmatics. Oxford University Press.
Schiffrin, D. (1994). Approaches to discourse. Blackwell.
Watts, R., Ide, S., & Ehlich, K. (Eds.). (1992). Politeness in language: Studies in its history, theory and practice. Mouton de Gruyter.
Archer, D., Lansley, C., & Garner, A. (2020). Politeness in professional contexts. Palgrave Macmillan.
Holtgraves, T. (2016). Politeness and the communication of uncertainty. Journal of Pragmatics, 100, 1–13.
Nakajima, Y. (1997). Politeness strategies in the workplace: Japanese business communication. ERIC Document ED411521.
Ide, S. (1989). Formal forms and discernment: Two neglected aspects of universals of linguistic politeness. Multilingua, 8(2–3), 223–248.
Tirta, R. (2016). Politeness strategies of bank customer service officers at BRI Bank [Undergraduate thesis]. Universitas Negeri Medan Repository.
Ndirangu, S. W. (2014). Linguistic politeness strategies in bank advertisements: A case study of Kenya Commercial Bank. University of Nairobi Repository.
Nta, E. G. (2020). Politeness in service encounters: The POS agent perspective. SSRN Electronic Journal.
Spencer-Oatey, H. (2008). Face, (im)politeness and rapport management. In H. Spencer-Oatey (Ed.), Culturally speaking: Culture, communication and politeness theory (pp. 11–47). Continuum.
Holmes, J., & Stubbe, M. (2003). Power and politeness in the workplace: A sociolinguistic analysis of talk at work. Longman.
Locher, M. A., & Watts, R. J. (2005). Politeness theory and relational work. Journal of Politeness Research, 1(1), 9–33.
Lakoff, R. (1973). The logic of politeness; or, minding your p’s and q’s. Papers from the Ninth Regional Meeting of the Chicago Linguistic Society, 292–305.
Brown, G., & Yule, G. (1983). Discourse analysis. Cambridge University Press.
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). SAGE Publications
Denzin, N. K., & Lincoln, Y. S. (Eds.). (2018). The SAGE handbook of qualitative research (5th ed.). SAGE Publications



















