The Effect of Product Quality on Repurchase Intention, Mediated by Customer Satisfaction, for SO GOOD brand Sausages in the Bandung area
DOI:
https://doi.org/10.55927/ijsmr.v4i6.66Keywords:
Product Quality, Customer Satisfaction, Repurchase IntentionAbstract
This study was motivated by the decline in the index for So Good brand sausages based on data obtained from the Top Brand Award (2025) in the food and beverage category, which showed a decrease from 12.30% in 2024 to 7.50% in 2025; this indicates a decline in repurchase interest in So Good brand sausages. The method used is a quantitative approach employing a descriptive-associative method. The results of the study indicate that product quality has a positive and significant effect on customer satisfaction; product quality has a positive and significant effect on repurchase intention; customer satisfaction has a positive and significant effect on repurchase intention; and customer satisfaction mediates the effect of product quality on repurchase intention.
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