Creating Notable Pop-Up Photobooth Experiences: An Analysis of Gen Z's Sensory Preferences in Davao City

Gianno Arn Aquino; Jan Maureen Bisnon; Jerme III Gaet; Maykaela Katrisha Sunga; Wynrex Tapang; Emmanuel Joseph Sumatra

doi:10.55927/ijsmr.v4i8.69

Authors

Gianno Arn Aquino Ateneo de Davao University
Jan Maureen Bisnon Ateneo de Davao University
Jerme III Gaet Ateneo de Davao University
Maykaela Katrisha Sunga Ateneo de Davao University
Wynrex Tapang Ateneo de Davao University
Emmanuel Joseph Sumatra Ateneo de Davao University

DOI:

https://doi.org/10.55927/ijsmr.v4i8.69

Keywords:

Conjoint Analysis, Davao City, Generation Z, PAPRIKA Method, Pop-up Photobooth

Abstract

This study explores Generation Z's sensory preferences regarding pop-up photobooths in Davao City flea markets. Using the Multi-Attribute Utility Theory and the Multi-Sensory Marketing Model, a conjoint analysis evaluated six core experience attributes: prints, backdrops, props, lighting, physical setup, and voice instructions. Data were gathered from 216 valid Gen Z respondents aged 18–28 via the 1000minds platform using the PAPRIKA method between August and September 2025. Results indicate that visual attributes heavily dictate preferences: custom-printed backdrops (22.5%), full-color prints (20.3%), and spotlight lighting (19.9%) emerged as key operational priorities. Conversely, props (15.3%), physical setups (11.8%), and voice instructions (10.2%) were less prioritized, supported by high structural consistency (W=0.765). These findings provide data-driven strategic baselines for experiential micro-entrepreneurs and event planners targeting youth cohorts.

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