Export Barriers of Processed Food MSMEs: A Case Study of Rumah Tempe Indonesia
DOI:
https://doi.org/10.55927/ijsmr.v4i6.85Keywords:
export barriers, processed food, MSMEs, Rumah Tempe Indonesia, export readinessAbstract
This study analyzes export barriers faced by processed food micro, small, and medium enterprises (MSMEs) through a case study of Rumah Tempe Indonesia (RTI). Using a descriptive qualitative approach, data were collected through field observation, in-depth interviews, and documentation during a four-month research period. The analysis followed Miles and Huberman’s interactive model of data reduction, data display, and conclusion drawing, supported by triangulation. The findings show that RTI’s export activity is constrained by production capacity, supply consistency, non-tariff requirements, certification, administrative complexity, logistics, and limited export readiness. RTI responds through quality-based differentiation, frozen tempe development, selective market targeting, and domestic-market strengthening as a foundation for gradual internationalization.
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